Tool profile · Digital PR
Connectively (HARO)
Connectively facilitates connections between media reporters and sources seeking expert quotes for stories.
Overview
Connectively, formerly known as HARO, is a digital PR tool designed for source-reporter matching. The platform provides media opportunities by connecting founders and PR teams with journalists. Users can respond to specific source requests to provide expert quotes for published content.
Capabilities
- source-reporter matching
- media opportunities
- expert quotes
FAQs
What is the primary purpose of Connectively?
Connectively serves as a bridge between journalists and sources, allowing reporters to find expert quotes and providing PR professionals and founders with media opportunities.
Who is the target audience for this tool?
The platform is designed for use by PR teams and founders looking to secure media coverage through source-reporter matching.
How does the platform handle media opportunities?
The tool identifies source requests from reporters, which users can then answer to provide the expert insights needed for various media stories.